8 Tips for Using Instagram for Business

Are you wondering how to utilize images and short video to enhance your visitors’experience?

Have you considered creating a brand profile on Instagram to make your brand visible to a new market?

Getting started on Instagram is pretty straightforward.

Simply sign up for an account (e.g., utilize the same name as your Twitter handle), add a profile photo (e.g., brand logo) and a link to your website, connect your account to Facebook and let your followers know they can follow you there.

It’s how to proceed next that presents problems for a lot of brands.

What follows are 26 tips and brand examples, an A-Z guide, for capitalizing on a business presence on Instagram.

#1: Acquaint Yourself With How to Use Instagram for Business
Businesses have now been flocking to Instagram in droves. In response, Instagram started the Instagram for Business blog, that provides tips, brand spotlights, API examples and news from insta viewer HQ.

 Check it out and add it to your reader to keep up to date on some of the coolest methods to utilize the Instagram platform for business.

#2: Balance Fun Images With Pictures From Your Business
Rachel Sprung writes, “Take advantage of the increased real estate you’ve with the Instagram website to tell a story with the images. Have a healthier balance of fun images and business pictures.”

Anthropologie has struck a good balance with their images. Their followers like fun images in addition to business ones. A puppy picture received 7,640 likes and an image of their personal shoppers posing at a business luncheon event received 3,457. 

Track the engagement on your own images to learn what your followers like best!

#3: Cultivate a Following
Tim Sae Koo offers 3 helpful methods for getting more followers on Instagram:

Connect your Facebook account
Use relevant, popular hashtags
Engage by following others and liking their photos
Cross-post selected images to your Facebook page with a hashtag that aligns with your campaign or brand image to greatly help those who don’t know you’re on Instagram to get you there.

#4: Debut Videos
Instagram’s recent Video on Instagram has given Twitter’s Vine a significant competitor to contend with. Such as 15-second, filter-enabled, editable video functionality compared to Vine’s 6.5 seconds.

Jordan Crook charts the differences between Instagram and Vine in the image below: 

Honda debuted an Instagram video by making a laugh out of the choice. Fun idea!

#5: Embed Instagram Video in Your Blog or Website
Last month, Instagram released a new embed feature for its desktop internet browser version. Mike Gingerich provides helpful instructions, as well as examples for when and how to utilize Instagram videos.

Since you never know who will see your shares on a social networking platform, embed your Instagram video in your blog or website to give the reach of one’s content.

#6: Follow Your Followers Back
The people you follow on social networking platforms make most of the difference in the world. Curiously, many brands on Instagram (some with very large followings) don’t follow back.

To produce strategic relationships on Instagram, find the brands and people you enjoy and can study on in your followers and follow them back. We’ll talk more concerning this in #23.

#7: Generate a Flexible Posting Plan
Carley Keenan offers the following advice on the frequency of sharing on Instagram:

“You never need to create on Instagram every day. The ‘feed speed’on Instagram remains mostly laid back. If you begin posting a whole lot, you could saturate your followers’feeds, and that you do not want to force yourself to the noise too often. Decide what you have ready to create and develop a schedule to assist you remember things to post when and to track what’s working once you receive going.”

#8: Harness the Power of Apps
Kay Tan put together a listing of 20 apps that may enhance your photo-sharing experiences. You will find apps that let users print images, search tags and keywords, sign up to Instagram profiles via email, download all Instagram photos in one single archive folder, plus many more.

Use these apps to make Instagram a significant part of one’s social networking marketing strategy.

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